1. Problem understanding

Duration1h15 AI Banned

Sales of a high-tech and multimedia shop

Context

We are in the context of a high-tech and multimedia shop located in the US with stores in several cities. The manager of this shop would like to prepare the promotional period and to well target advertisements for the products. He is interested in boosting sales by targeting the best moments to launch promotions. He contacted you as a data engineer to help him achieve this objective.

Data Description

You have been given a dataset: The manager asked a student employee to collect some data about sales of the shop during two years related to 9 different cities in the US. The student employee provided a .csv file containing thousands of records, described by some variables, as follows:

Variable Meaning
Order ID unique number for the order. One order can be related to several sold products
Product the product being sold
Quantity Ordered the quantity of the sold product
Price Each the price of one unit of the sold product
Order Date the sale date
Purchase Address the address of the client who purchased the product

Activity

Understanding the problem and associated data is crucial before diving into machine learning algorithms. Let’s start by exploring this problem.

Details

Question 1 What do you know from the text above and what information is missing?

Details

Question 2 Do you have some idea about the objectives of the study and the knowledge you could extract from the data? What is the main variable of interest? Could you suggest a list of questions of interest?

Details

Question 3 Describe the data, in particular the variables (their expected scale of measurement, expected format and role).

Variable Meaning Scale Role
Order ID unique number for the order. One order can be related to several sold products
Product the product being sold
Quantity Ordered the quantity of the sold product
Price Each the price of one unit of the sold product
Order Date the sale date
Purchase Address the address of the client who purchased the product
Details

Question 3 In addition, from your experience, do you think that you have all the variables you need?